Marketing Calendar

Five weeks, day by day.

Prepared for

Mr & Mrs Wang

Property

10464 Caribou Way, Tustin

Auction

Sat September 19, 2026 · 2 PM

Week 1 · Listing Prep · August 17 to 23, 2026

17Mon

Listing agreement signed · reserve strategy set

18Tue

Staging consult & detail punch list

19Wed

Pre-inspection & disclosure package started

20Thu

Comparable analysis · Success Blueprint delivered

21Fri

Vendor scheduling · landscaping & pool refresh

22Sat

23Sun

Week 2 · Media Build & Pre-Market · August 24 to 30, 2026

24Mon

Staging install

25Tue

Copywriting & campaign build

26Wed

MEDIA DAY · twilight, aerial & lifestyle shoot

27Thu

Film edit · print collateral to press

28Fri

COMING SOON teaser goes out

29Sat

Database email · prospective buyer outreach

30Sun

Broker network pre-brief

Week 3 · Market Launch · August 31 to September 6, 2026

31Mon

Final pre-launch checks · signage installed

1Tue

Campaign assets loaded · MLS prepared

2Wed

LAUNCH · listing goes LIVE · BROKER PREVIEW 11 AM to 2 PM

3Thu

Twilight Tour 5 to 7 PM

4Fri

Digital & social campaign wave one · print drop

5Sat

Open House 1 to 4 PM

6Sun

Open House 1 to 4 PM

Week 4 · Market Saturation · September 7 to 13, 2026

7Mon

Bidder qualification begins

8Tue

Private tours by appointment

9Wed

Buyer feedback report to Mr & Mrs Wang

10Thu

Campaign expansion · retargeting wave two

11Fri

Private tours by appointment

12Sat

Open House 1 to 4 PM

13Sun

Open House 1 to 4 PM

Week 5 · Auction Week · September 14 to 20, 2026

14Mon

Bidder briefings · deposits collected

15Tue

Final tours by appointment

16Wed

On-site auction logistics rehearsal

17Thu

Bidder confirmation calls · reserve confirmed

18Fri

Final Open House 1 PM · auction setup

19Sat

LIVE ON-SITE AUCTION 2:00 PM

20Sun

Contract executed · escrow opens

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